There is a great article from the Guardian (http://technology.guardian.co.uk/) that says that 1 out of 100 people create content. 10 out of 100 comment and interact and the remaining 89% sit and listen. This is a stat that I believe holds water. While it may seem odd that the Internet is called an interactive medium even though the huge majority like to watch. Compare this 1:10:89 ratio to a community newspaper. Fifteen people put out 10,000 copies and each issue generates 200 pieces of reader mail. Old media in this example has a 15:200:10,000 ratio. The creator/comment numbers compare to one another between old and new media, but old media has a reader ratio of 8 times more passive participants. That's why new media is considered interactive and terms like "narrowcasting" are used.